Cathy Come Home was a BBC television play from 1966 about
the lives of people experiencing homelessness.
Back then, our popular vision of 21st century living was
unlikely to include a society where people struggling to find work are
handed sanctions instead of support and depend on food handouts to survive. But that is where we have got to in the current
script for Aspirational Britain. Ken Loach, Director of Cathy Come Home, has
called for ‘public rage’ on the issue.
In 1966, Loach recalls, people who learned a trade could get
a job for life. Now there seem fewer
guarantees for working people to be in control of their destiny. Loach sees it as part of a system of ‘conscious
cruelty’. In a nutshell, the popular image of ‘skivers
and striders’ has manipulated the narrative of the ‘deserving of the
underserving poor’ to cover up the failures to manage a changing economic
system as capitalism enters a new phase of development. Indeed the ‘politics of cruelty’ feels an apt
phrase for a period of modern government presiding over growing levels of
division in wealth and assets. It was
symbolic that Loach’s comments quoted in The Guardian were reported on the same
day that Joseph Rowntree’s report on Monitoring Poverty and Social Exclusion painted a dismal view of a society where significant numbers of young people
are being hung out to dry (Four times more likely to be unemployed, 5 times
more likely to be on zero hours contract, with the numbers of kids in poverty in
private rented housing doubled over ten years). These days, young Cathy’s are
being told to F-off as the welfare state is shrink-wrapped before our eyes.
Cathy Come Home’s portrayal of homelessness and poverty on
TV in 1966 was quickly followed with the establishment of charities Crisis and
Shelter. While public interest never followed through into systemic reform of the
causes of homelessness, it set the ball rolling for a wave of innovations,
including the introduction of the Foyer Movement to address youth disadvantage,
and the Places for Change programme to transform services for people
experiencing rough sleeping. Fast forward
from 1966 to 2015, and where is the rage that Loach calls for? What has really changed in how we ‘deal’ with
disadvantage in modern Britain? What would housing campaigner Shelia Mckechnie
say, who served as a Director at Shelter in 1985 where she helped to set up
the Foyer Foundation in the 1990s? I expect she would have written a far better
blog than I can. She would have
certainly written something in the void.
Over the last few years, I’ve met countless people defending
the use of negative charity advertising against my critique that it does
nothing to engage public consciousness in changing the narrative of disadvantage. The consequent dangers become very evident in
the ‘conscious cruelty’ played out in the reform of welfare and tagging of so-called
‘skivers’. After all, nobody does the narrative of disadvantage better than a
Government seeking to deploy austerity to reduce the size of the state and trickle down its debt. Every exploitative fundraising poster and
self-serving campaign only fuels a social consciousness that is unable to see beyond
the stereotypes and is increasingly mistrusting of the message. It is when we are challenged to see other people
as we do our own children or our self, that we realise the people we dehumanise
as ‘homeless’ are worth investing in with a ‘hand up rather than hand out’. This is the whole point and purpose of what I called Advantaged Thinking at the Foyer Federation: to understand people as
people and thus find the best ways to develop their abilities, skills,
resources and connections so they stand a chance of thriving in the
future. The real issue is why we can't create advantage in everyone instead of our obsession with disadvantage.
So where is the ‘rage’ tonight, this week, this month, this
year, about what is happening to young people - and what we can do to make a
difference to harness the abilities of those in danger of being 'youth labour's lost' (Demos, 2011)? For
Cathy to come anywhere near home now, charity needs to find its capacity and
locus of control to inspire meaningful social change. And by inspiration, I mean the 1% genius type
of solutions, not the 99% of fundraising perspiration it has got mistaken for -
understandably though, in part, through the current squeeze on resource. It’s not Cathy who needs a sanction; it’s the
‘conscious cruelty’ that defines what we cruelly mistake for leadership in the
politics of our times.
John Lydon once
sang that ‘anger is an energy’. Some
anger about the lack of an alternative offer might be a good thing. But the rage Loach is calling for is best
defined as the articulate voice of people who give a shit, have an idea, and can
focus on the mission to deploy the resource required to actually get it done.
www.inspirechilli.com -
www.inspirechilli.com -